“A trainer recently quit working for me… and is now copying EVERYTHING we put out! Do we ignore it, or shut him down?!”

This happens a LOT. 

And its natural when you understand human psychology. 

But here’s the thing – if you’re getting copycats it means you’re WINNING. 

You’re the leader. They are the follower. 

You’re the Alpha, they are the Beta. 

And here’s why you do NOT need to worry about them: 

➡️ Will they take clients from you? 

If they do, they’ll only “take out the trash”. Meaning they’ll attract the lowest paying, highest complaining, toxic clients. 

They’re doing you a favour, trust me. 

When those clients are gone your culture will be 10X better, and you’ve made space for brand new clients (with a higher lifetime value) to jump in. 

➡️At BEST they’ll only be a second rate version of you. 

Their energy will attract other wannabes and uncommitted clients. 

They are toxic and will attract more toxicity to them. 

Their own energy of stealing, copying and fear will destroy them from the inside out. 

➡️They’ll ONLY copy your front end… 

…but you know the REAL value is in the back end. 

They’ll copy your Facebook ad – probably word for word… 

YET they’ll be too cheap to invest in a website to send those prospects to. 

They won’t understand your qualification process. 

They won’t be able to close high ticket (so they’ll slash their rates to undercut you – which, as I already mentioned, only take the uncommitted cheap clients out of the equation)

They will NOT deliver EPIC service like you do. 

They will NOT re-invest in their clients

Because they are trying to get it all without giving anything at all. 

This is because they are afraid. 

They are afraid because they have crippling self-worth issues.

➡️Use this as an opportunity to UP YOUR GAME 

Because look, if you CAN be copied then how creative & exciting is your service, really? 

Keep evolving the game, keep leading the way. 

Do the LITTLE things that you’ve been putting off.

Things like following up with last weeks and last month’s prospects. 

Call back ex-clients to see how they are. 

Call your clients more often to ask how else you can serve them. 

Give gifts to your clients. 

Put more social events on. 

Do that public seminar you’ve been putting off

Because here’s the truth:

The things you procrastinate on… are the things the copycat will NEVER have the guts to do. 

So DO THEM NOW.

Use this as the opportunity to light a fire under your ass and do the things you KNOW you’ve been putting off because you got too comfortable.

=====

At the end of the day, getting copyats means you’re doing something right. 

Winners focus on winning. 

Losers focus on winners.

Go fucking dominate. Innovate faster than they can imitate.

You got this 👊🏽

PS. if you’re ready for business mentorship, heres how we can help…

1. Enroll in our Fitness Business Mentorship & Mastermind program

If you want to grow your monthly recurring revenue by at least £5000/m , this is for you.

You’ll work with me & my team over 12 months to fully systemize your marketing, your team recruitment & develop your leadership & management skills.

You’ll also work with me live in person at 8 events across the year. This program gives you more in-person coaching & accountability support than any other in the world – guaranteed.

If you’re interested, visit www.justindevonshire.com/ebb-Mastermind for more info

2. Take the 4-Week lead generation challenge…

If you want to get 5-10 qualified leads a DAY from Facebook ads, but without spending thousands each month on expensive agencies or ads managers… this is your solution.

In this 30 day program I share the EXACT Facebook ads system we’re using to generate leads & sales every single day. I’ve used this system on repeat to grow multiple fitness locations over the last 6 years successfully.

The best part is I mentor you through the entire process from A-Z – so you’ll have the sore by step answers to all of it.

I’ll show you our SIMPLE funnel set up (and how to do it in 30 minutes – even if you’re a tech dunce like me!)

You also get our templates, swipes and scripts for every step of the system – from creating your offer, to launching the ads, to closing the prospects into buyers over the phone.

You get the COMPLETE lead generation sales system – and my personal (one on one) mentoring & accountability to implement it over the next 30 days.

This program is extremely limited in spots and the investment will be rising soon. To see how we can work together 1-on-1 to get your FB ads working, go HERE : https://JustinDevonshire.com/4WLG-1on1

3. Join our next Free Tour Event (UK only)

Throughout the year we host a 3-hour business, management & marketing seminar for fitpros – at absolutely zero cost.

This is pure content and NO sales pitches. Giving you the best advice for free on how to grow a profitable and fulfilling fitness business.

To see upcoming dates & reserve your seat tap HERE : https://JustinDevonshire.com/freetour



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