This post is worth Saving.  I want to talk about the most impactful “A-ha” moments that helped me go from a burned out, broke trainer… to becoming a business owner, and investor in other fitness companies.  There are 3 major …

When you’ve invested thousands of dollars & hundreds of hours into courses, books, coaches, seminars… and it HASN’T worked… … or worse, you’re left in more debt and still your business isn’t growing like you were promised… It leaves most …

Mindset is the most critical aspect of business. There’s no way around it. Every decision you make comes from your dominant mindset, or worldview. Your (perceived) success, as well as your (perceived) failure, are all down to your mindset. You …

I remember the evening, over 10 years ago when I was new to the fitness industry … And I told my parents I wanted to grow a £10k/m business …and my excitement was diffused when they said, “that’s impossible, it …

We all should want revenue and profit goals for our business, of course. Yet one of the fastest ways to become the fitness authority in your town, contribute to society AND achieve your financial goals is by giving. At Bodyshape …

Ever feel like you’re putting out so many fires that there’s no time to focus on the future of your business? My first few years as a fitness entrepreneur were all over the place, with no focus. That’s because at …

Never making profit no matter how hard you work? Fitpros get into this pickle because of TWO big mistakes: 1) Paying their coaches too much 2) Charging their clients too little As I’ve mentioned before , the ONLY sustainable advantage …

This year, what if you didn’t only set a revenue goal… but also a social impact goal? Or a contribution goal? What will your community GAIN from your being part of it? Often the best way to grow is by …

Hire for Personality, Train for Skill – Ever wondered how you’ll find a coach whose good enough to replace you? The trick is NOT to look for someone with the right ‘credentials’. When I hire fitness coaches, their credentials mean nothing …

#4: Treat Prospects Like Clients… & Treat Clients Like Family A great tip I picked up from the legend Pat Rigsby years ago. Stop waiting for people to pay you money before you bring value into their life. You have …

Most fitpros don’t even try to build a business. Their only goal of going self-employed was to REPLACE A JOB. So they end up doing all of the work themselves, trusting nobody else. That will give you a busy job, …

#2: Don’t ever sell “memberships” The “M” word needs to be banished from your fitness business.   Because memberships are what crummy gyms offer.   And your prospects have a pre-conceived notion of how much a “membership” is worth.   …

#1: Charge for results, not time Charging for individual sessions gives the client no long-term incentive. Its also unprofessional and not representative of your true skill and commitment. Prospects used to ask, “Why can’t I buy one session?” “Because I …

One of the biggest lies fitness professionals believe is that they must compete on price in their area. This is categorically and 100% FALSE. Dropping your prices is a savage race to the bottom where eventually all the people going …