If You’re Making £4-5k a Month As a Fitness Professional…

If you’re making £4-5k a month as a fitness professional…

… yet you need to get more free time & energy back…

…this is what you need next:

You’ve hit your ceiling with how much you can do “winging it” on your own.


The very first step from here is to make a decision:

“Do I want to own a job that I work for… or a business that works for ME?”

If you choose to grow a business from here out, then move to the next step….


What you’re doing this far is clearly working. People are buying your service, and you’re likely worried about how to keep up the demand… WITHOUT sacrificing more of your time?

It seems like the more hours you put into it, the more money you make… but the less freedom you keep.

But before you can hire help, you need to put some core systems in place.

❗️NOTE – you don’t need your ENTIRE business systemized like a franchise just yet!

You just need to document some base processes that will

a) free up a few vital hours a week for you, and 
b) Put the foundations in place for new team members to come on board more efficiently in the coming months

So here are the top processes we build with the fitpros on our Mentorship (and what we do in our own gyms in the UK and abroad) first:

• Goals & KPIs for the 12 Months Ahead

We get clarity on exactly what we want the business to look like in 12 months from now.

Then we reverse engineer that into KPIs – how many leads we need, how many sales, how much churn acceptable, revenue, cashflow, profit etc.

We then chunk the 12 month plan down into 4 quarterly projects for easier momentum and organization.

• Financial Analyses & Profit Plan

We review all the finances and get a crystal clear picture of whats urgent

Most of the time, the fitness business owner needs to increase their personal salary from the company, and also widen profits by shaving down expenses

We get an exact financial picture, then set in motion a profit plan to boost revenue, keep more profit, reduce expenses without disrupting service quality… and of course help you get paid a £5,000 – £10,000/month take home salary (your family gotta eat, right)

• Marketing, Sales & Fulfilment Systems

The next most important system is how you attract, convert and fulfil clients.

We create our Front End offer process, and the upsell model to convert those prospects into our back end 6, and 12 month packages.

Then we outline systems of how we routinely offer astonishing value, to boost retention, referrals and results.


There are more systems to put in place, but these are the CORE systems we start with.

Then, its time for the 3rd step…


Time to hire your first person 🙂

Most fitness pros are SCARED of this… for good reason… because they have NO idea if they can afford them… and dont know how to ensure their team does what they’re supposed to

(so they end up wasting more time putting out fires and cleaning up the mess the team make)

Why does that happen?

Because they didn’t do the work I showed you in steps 1 and 2

No financial picture or profit plan means you don’t know if you can even afford someone yet. You likely tried hiring before the company was ready

Or, you had none of your processes documented so they had to read your mind to know how to do a good job!

Now that you’ve built a solid foundation of financials and operations, your team can be onboarded a lot smoother, and can get on with doing a great job.

If you need help with this side of business, reach out to us.

We’ll have a free, no-strings 20 minute call with you to diagnose what parts of your business we need to otimize, so that you’ll be able to move forward and finally get more freedom while scaling your service.

PS. if you’re ready for business mentorship, heres how we can help…

1. Enroll in our Fitness Business Mentorship & Mastermind program

If you want to grow your monthly recurring revenue by at least £5000/m , this is for you.

You’ll work with me & my team over 12 months to fully systemize your marketing, your team recruitment & develop your leadership & management skills.

You’ll also work with me live in person at 8 events across the year. This program gives you more in-person coaching & accountability support than any other in the world – guaranteed.

If you’re interested, visit www.justindevonshire.com/ebb-Mastermind for more info

2. Take the 4-Week lead generation challenge…

If you want to get 5-10 qualified leads a DAY from Facebook ads, but without spending thousands each month on expensive agencies or ads managers… this is your solution.

In this 30 day program I share the EXACT Facebook ads system we’re using to generate leads & sales every single day. I’ve used this system on repeat to grow multiple fitness locations over the last 6 years successfully.

The best part is I mentor you through the entire process from A-Z – so you’ll have the sore by step answers to all of it.

I’ll show you our SIMPLE funnel set up (and how to do it in 30 minutes – even if you’re a tech dunce like me!)

You also get our templates, swipes and scripts for every step of the system – from creating your offer, to launching the ads, to closing the prospects into buyers over the phone.

You get the COMPLETE lead generation sales system – and my personal (one on one) mentoring & accountability to implement it over the next 30 days.

This program is extremely limited in spots and the investment will be rising soon. To see how we can work together 1-on-1 to get your FB ads working, go HERE : https://JustinDevonshire.com/4WLG-1on1

3. Join our next Free Tour Event (UK only)

Throughout the year we host a 3-hour business, management & marketing seminar for fitpros – at absolutely zero cost.

This is pure content and NO sales pitches. Giving you the best advice for free on how to grow a profitable and fulfilling fitness business.

To see upcoming dates & reserve your seat tap HERE : https://JustinDevonshire.com/freetour

P.P.S. Here’s that infographic of the 6 steps I promised…

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