The coaching / consulting industry is exploding.
On one hand this is great.
It means more people are seeking professional guidance.
In health, wealth and relationships.
However…
The negative is that this attracts “opportunity seekers” looking to capitalize on this growth.
And you get a wave of “overnight experts”.
Trying to make a quick buck.
Suddenly, everyone’s a “coach”, right?
And I get it…
Its frustrating for real experts like you – who’ve invested a lot of time learning.
Investing in mentors, courses and masterminds.
And of course – you’ve been getting real results in your own life and for clients.
So how do you ensure the market see YOU as the real deal?
How do you stand out amongst the onslaught of ‘fake experts’ popping up all around you?
Here are a few insights – from running businesses in health, mindset AND business consulting…
#1: Most of them base their business on ONE tactic
They think they can grow and scale a business doing just one thing. In the last few years, it was Facebook Ads.
Because FB ads were cheap and easily accessible, thousands of coaches benefited and got new clients.
However…
Relying on one tactic gives a false sense of security. And now that FB have increased their costs, those coaches are bitting their nails with anxiety.
The coaches that depend on one ‘flavour of the month’ tactic always fail soon.
#2: Most “overnight experts” will be gone in 6-12 months
Think about the ads you see on your FB newsfeed.
How many of those providers are consistently advertising after a year?
Most of them fall out of the race. Opportunity seekers don’t have the mentality to be persistent.
When they don’t get fast results, they’ll quit coaching and jump to the next opportunity (maybe its Bitcoin right now..)
Its in their nature to be quitters!
#3: Focus on the Back-End of your business
Most coaches are front-end focused. Meaning all they care about is “How to get more leads”.
Yet the most successful coaches I work with – that have 7- and 8-figure businesses – focus on the back end more.
They care about serving their clients. Appreciating their team. Re-investing into better products and service.
And they AUTOMATE most of the front-end lead generation.
Think about it –
Are you spending more quality time with your paying clients… or with unconverted prospects?
#4: Follow-Up
80% of sales are made by following up with prospects more than 5 times.
Yet, 80% of coaches never follow up more than once!
I really can’t think of an easier way to get more clients and grow your revenue, than to just follow up!
How many prospects do you have on your email list? Inside your FB group?
Subscribed to your Youtube Channel?
Following you on Insta?
Follow up with consistent content, as well as making an offer for them to talk to someone about being a client.
The ‘shiny tactic’ fake experts only chase new leads.
They don’t care about nurturing and converting the ones already in their pipeline. Big mistake.
#5: Finally… keep being your best
Follow your passion for delivering results.
Express the most heartfelt content.
Genuinely CARE about getting results for clients.
The opportunity-seekers will not do this.
This, is your ultimate winning edge.
Give more.
Deliver more.
…Care more.
Overall, keep in mind that the overnight experts always jump in when there’s money to be made.
They’ll come and they’ll go.
But you stay focused and consistent on the course.
And you’ll win.
Justin
P.S. When you’re ready to scale your coaching into a real business that gives you a great lifestyle – and is BULLET PROOF against the “overnight experts”…
…I’d love to help. We’re currently offering a Business Diagnostic Program, which includes a mentoring session, for free.
