30 new members (with more consults to go)
Over $10,000 upfront income.
Additional $3625 per month DD revenue.
My Mastermind client Tracey is the the owner of IronGirlz gym in California.
She faces stiff competition with dozens of gyms and boxes in her area.
The big challenge Tracey had was investing in ads campaigns to get clients, while keeping the business profitable.
Tracey charges 50% higher rates than the competitors around her. Because she knows her value and doesn’t want to compete on price.
After just a few weeks working with me on our Fitness Business Mentorship program, Tracey sent me this private message, which I was thrilled to get!
Here’s how we worked together with a private mentoring program to help Tracey boost her sales – even though she already charges 50% more than competitors just across the road!
1. Don’t Slash Your Price. Instead, Add Value
When similar coaches are luring prospects away by undercutting your price, its tempting to drop to match them.
Competing on a price is a game where everyone loses. You lose money, and your clients get a lesser service when you have less to invest.
Instead, add value to your offers, and use “Authority Branding”.
Tracey has positioned herself as the specific ‘go-to’ solution for women who want more confidence and empowerment through fitness.
While other gyms serve anyone and everyone, Tracey keeps the ‘velvet rope’ up and serves only a specific market.
This makes her package more desirable as her products and community are based all around the needs of that customer. Her tribal atmosphere is stronger, and its easier to polarize her market.
This makes her marketing more efficient.
Here’s more on how to create a super powerful BRAND in your local town, from a 1-1 session I did with another fitpro client:
2. Use A Low-Barrier Offer (LBO) to Create Interest
Most coaches make the mistake of trying to convince a new prospect to sign a contract for ongoing payments, before they know, like and trust the provider.
Instead, by offering a package that gives a result but without the two biggest obstacles to commitment (time and money) you’ll attract a lot more leads.
Tracey offers a 21-Day Intro Program that is loaded enough to get great results fast, but also leaves enough intrigue for her clients to then want to keep working with IronGirlz long term.
3. Keep Your Facebook Ads Simple
We can get really advanced with Facebook ads. We can test multiple ad sets, deploy retargeting and create advanced audience lookalikes.
However… the first thing to do is simple know your numbers!
What does it cost you – on average – to generate a lead, and a sale?
You must know these metrics: Cost Per Lead (CPL) and Cost Per Sale (CPS).
This serves as the foundation to all your paid advertising efforts. With this info we know how much we can invest and what ROI to expect before scaling up.
Tracey’s ads are simple – offer value, and lead people to try the 21-day intro program.
We keep it simple, and it works like gangbusters. Right now Tracey is buying customers for under $30 each!
What Would Happen if You Had a Consistent Flow of New Leads & Clients Every Single Day?
If you’d like a lead-generation system like this plugged into your fitness business, then
Here’s Some Great News…
We’re about to take a group of just 10 fitness business owners and implement all of this with them, side by side.
If you’re one of the 10 selected, you’ll have your own Front End Offer & Facebook ads campaigns designed, set up and actively getting you leads – within 28 days.
In fact, not only do we help you create the right offer, funnel and ads for your business & budget…
…but we’ll show you how to set up all the components & pages literally in under an hour, LIVE on a walkthrough livestream together.
If that sounds interesting to you…
For me, this was the turning point of my business.
When I first got my paid ads right, I doubled my client base in under 14 days.
I’d love to help you do the same for your gym, or online coaching / consulting business too.
Here’s What To Do Next:
I’ve posted a short description of how this works & the schedule of the 28-day program here.
Assuming you’re ready to handle an extra 5-10+ leads per day, you’ll want to move to the next step quickly.
But This Isn’t For Everyone.
First, we’re unable to offer this 28-day intensive to just any fitness trainer.
There are some criteria you’ll need to meet – the most important being that you’re actually able to get results for your clients, and you’re not selling any weird gimmicks or potions.
Second, this is a very time sensitive offer… for a reason.
We only accept 10 trainers onto this program each month.
That’s because of the amount of personal time & attention we put into mentoring each student to get the offer and ads right for their specific business.
This is no “cookie cutter” solution.
The 10 places are granted upon successful application & a quick call with our program director to ensure you have all your questions answered before we start.
So if you found this article helpful and you’d like to build a lead-generation system that gives you a consistent & predictable stream of new clients each month, go here.
We’ve set aside some time to review your application & chat to you on the phone before starting, to make sure we can design a fully customizable Front End Offer campaign for you… using the exact methods I described in this article.
If that sounds like something that could help you, go here before the 10 spots are taken this month.