Why do most fitpros have dangerous cash flow problems?
How come even after years of hard work 9/10 Fitness business owners still can’t afford to pay themselves a salary, and post zero profits?
If you’re in this position a big reason is because you’re undercharging.
You can’t out-work an unprofitable business model. If you’re simply not charging enough there’s no amount of longer, harder grinding hours you can possibly to to get profitable.
You are a small business, and trying to make small profits on a wide volume is NOT a model that will work for you.
Now look… I can’t tell you exactly what to price your program at (unless you’re in our mentorship program where I can work with you 1-1 having assessed all the factors together)
… however I can give you some basic guidelines for pricing:
1. If you run groups of 15+ (large group / bootcamp) you need to be charging at least £69/month on average. No exceptions.
Even in small town I was charging £99/month years ago before bootcamps were as common as they are today.
2. If you run small groups / private groups, you need to be charging at least £199-299/month per person.
Of course you have to consider your capacity, your OPEX, your margins, and a host of other things (again, if we work together we’ll take you through all this step by step to form the best price for you to be charging).
But it’s rare to find a PT who shouldn’t be charging those MINIMUM amounts per month.
If you’ve really undercharged you may even need to bump up prices for your existing clients too.
Don’t whine about it.
Don’t try to come up with ways around it.
Just swallow your pride, quiet your ego, and take responsibility for the initial financial misstep you took.
This is why understanding the finances is so critical to your LONG TERM success.
Anybody can get 20 clients signed up for bargain bucket prices.
But that will KILL your business growth long term.
It’s why our mentorship students are shown how to create a 12-month financial projection, and also base their goals around revenue targets and profit margins.
Don’t take random action and THEN check your financials…
The key to business profitability is to check your financials, and let them GUIDE you to the right actions to take.
PS. if you’re ready for business mentorship, heres how we can help…
1. Enroll in our Fitness Business Mentorship & Mastermind program
If you want to grow your monthly recurring revenue by at least £5000/m , this is for you.
You’ll work with me & my team over 12 months to fully systemize your marketing, your team recruitment & develop your leadership & management skills.
You’ll also work with me live in person at 8 events across the year. This program gives you more in-person coaching & accountability support than any other in the world – guaranteed.
If you’re interested, visit www.justindevonshire.com/ebb-Mastermind for more info
2. Take the 4-Week lead generation challenge…
If you want to get 5-10 qualified leads a DAY from Facebook ads, but without spending thousands each month on expensive agencies or ads managers… this is your solution.
In this 30 day program I share the EXACT Facebook ads system we’re using to generate leads & sales every single day. I’ve used this system on repeat to grow multiple fitness locations over the last 6 years successfully.
The best part is I mentor you through the entire process from A-Z – so you’ll have the sore by step answers to all of it.
I’ll show you our SIMPLE funnel set up (and how to do it in 30 minutes – even if you’re a tech dunce like me!)
You also get our templates, swipes and scripts for every step of the system – from creating your offer, to launching the ads, to closing the prospects into buyers over the phone.
You get the COMPLETE lead generation sales system – and my personal (one on one) mentoring & accountability to implement it over the next 30 days.
This program is extremely limited in spots and the investment will be rising soon. To see how we can work together 1-on-1 to get your FB ads working, go HERE : https://JustinDevonshire.com/4WLG-1on1
3. Join our next Free Tour Event (UK only)
Throughout the year we host a 3-hour business, management & marketing seminar for fitpros – at absolutely zero cost.
This is pure content and NO sales pitches. Giving you the best advice for free on how to grow a profitable and fulfilling fitness business.
To see upcoming dates & reserve your seat tap HERE : https://JustinDevonshire.com/freetour
P.P.S. Here’s that infographic of the 6 steps I promised…