101 Ways to Become The #1 Fitness Business In Your Area: #7: Hire for Personality, Train for Skill

Hire for Personality, Train for Skill –

Ever wondered how you’ll find a coach whose good enough to replace you?

The trick is NOT to look for someone with the right ‘credentials’.

When I hire fitness coaches, their credentials mean nothing to me. If they have PhDs, Level 3 certs etc is a non issue.

Because when they work for our brand they’ll be executing OUR workout programs. I don’t need someone who can create great programming, because I’ve already created a great progam.

Just like Gordon Ramsey doesn’t need to hire the world’s best chef…

Because he needs some one with the ability to follow HIS recipe.

So its best to hire people with the basic level of certification required for legal purposes…

But more for their PERSONALITY .

Because someone who is






Is who you want.

You can teach a someone with great personality how to get the skills.

But its almost impossible to teach someone with skills how to get a personality.

PS. if you’re ready for business mentorship, heres how we can help…

1. Enroll in our Fitness Business Mentorship & Mastermind program

If you want to grow your monthly recurring revenue by at least £5000/m , this is for you.

You’ll work with me & my team over 12 months to fully systemize your marketing, your team recruitment & develop your leadership & management skills.

You’ll also work with me live in person at 8 events across the year. This program gives you more in-person coaching & accountability support than any other in the world – guaranteed.

If you’re interested, visit www.justindevonshire.com/ebb-Mastermind for more info

2. Take the 4-Week lead generation challenge…

If you want to get 5-10 qualified leads a DAY from Facebook ads, but without spending thousands each month on expensive agencies or ads managers… this is your solution.

In this 30 day program I share the EXACT Facebook ads system we’re using to generate leads & sales every single day. I’ve used this system on repeat to grow multiple fitness locations over the last 6 years successfully.

The best part is I mentor you through the entire process from A-Z – so you’ll have the sore by step answers to all of it.

I’ll show you our SIMPLE funnel set up (and how to do it in 30 minutes – even if you’re a tech dunce like me!)

You also get our templates, swipes and scripts for every step of the system – from creating your offer, to launching the ads, to closing the prospects into buyers over the phone.

You get the COMPLETE lead generation sales system – and my personal (one on one) mentoring & accountability to implement it over the next 30 days.

This program is extremely limited in spots and the investment will be rising soon. To see how we can work together 1-on-1 to get your FB ads working, go HERE : https://JustinDevonshire.com/4WLG-1on1

3. Join our next Free Tour Event (UK only)

Throughout the year we host a 3-hour business, management & marketing seminar for fitpros – at absolutely zero cost.

This is pure content and NO sales pitches. Giving you the best advice for free on how to grow a profitable and fulfilling fitness business.

To see upcoming dates & reserve your seat tap HERE : https://JustinDevonshire.com/freetour

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