If you’re busy & drowning with 1-1 clients. . .
…and you’d love to continue scaling your income with a GROUP-based offer. . .
Here’s the fastest & simplest way I know to create a semi-private program, Mastermind, or scalable course:
STEP ONE – Set Your Income Target
How much monthly revenue do you want the business to produce from this new leveragable program?
For me, I like to ensure that my leveraged programs / courses will create 70% of the total goal revenue. This leaves only 30% to come from 1-1 clients.
This way, even if your 1-1 clients leave, or you decide to stop working with them one day, 70% of your company revenue is intact.
STEP TWO – What’s Your Capacity?
If you have a local business, like a fitness PT, you’ll have a space capacity. So make sure you know what is the largest number of clients you could serve in one group / program?
What if you’re online?
You will still have a ‘VALUE-Capacity’ – the point at which there are ‘too many’ clients in one group and they don’t get the value you’re offering.
Don’t worry about hitting capacity, because you can always create MULTIPLE groups. For example, you could have a higher end mastermind group for 10 clients only.
But there’s nothing stopping you having 10 different groups of 10 people! 
Make sure that your capacity limitation allows you to generate the target revenue you set in step #1, before continuing. Check out this case study on how Stuart Morgan is scaling his gym through a profitable FB ads strategy.
STEP Three – Positioning: What RESULT Will You Offer
People ask me “How many sessions should I give my client?” … or “Should I include a FB group or not?”
…and I don’t know!
This is where YOU’RE the expert!
If you’re a dentist, then don’t ask me what kind of fillings your patient needs!
If you’re a nutritionist I don’t know what meal plans your client need! 
I suggest you focus INTERNALLY – focus on the client. What is the RESULT your program is going to offer?
If you don’t know what features to include. . .
And you don’t know how long the course / program should last…
And if you don’t know what price it should be…
… you have ONE root problem – you don’t know the OUTCOME of the program!
You decide what outcome / milestone you want the client to achieve.
When you have that, the following steps become much clearer instantly.
So what do you help them do?
Drop 5 dress sizes?
Grow a million-dollar company?
Hire a fully functional team?
Become a copywriter able to get their own gigs?
Help them find a loving relationship?
Help them teach their parrot to talk?
Pick that first.
STEP FOUR – Packaging -What to Include
Now you know what the outcome is, this immediately tells you how long the course should be.
If the person applies what you say, how long should it take them to achieve that goal?
90 days?
6 months?
A year?
That defines the length of your program.
Next, you’ll know what to include based on the result you’re giving, and the behaviour of your client.
Maybe your type of client doesn’t like 1-1 calls.
Maybe they don’t use FB groups.
Maybe they won’t use email to reach-out.
So you need to give them a mix of WHAT THEY NEED (what type of content, and what quantity)
And also consider HOW THEY USE IT, whats convenient for them.
For instance, I may love the idea of throwing in a luxury trip to Hawaii into my group program offer. . .
… but if I’m working with local $39/ month clients, I can’t see many of ’em booking their flight tickets. See what I mean?
You’re the expert. Prescribe what they need based on YOUR opinion.
Yet be considerate to what they will / won’t use.
(Same way they make kids’ medicine taste like strawberries…)
STEP FIVE – Pricing
Now that you know who you’re serving, what the outcome is (and the value of that outcome to them)….
…and you’ve listed all the features you’ll include…
Only NOW can you actually think about price.
Most coaches attempt to start here. They pull a random figure out of their ass and then try to build a whole marketing strategy around it! And wonder why they waste MONTHS of time and thousands of dollars on launches.
Now you can determine the price, BASED ON:
1) Your margins – what is the COST of delivering the program to someone? What do you need to charge in order to cover those costs AND make your desired profit margin % on top?
2) Your total revenue goal + your total capacity (from #1 & #2) – we got that big number to hit, and perhaps a limited capacity – so keep that in mind to stop you undercharging.
Now you have the outline for an leveraged group-based program, that allows your revenue to scale, while you free up 70% more time.
==================
Ready to actually BUILD this into your business – and then create a marketing funnel and ad campaign that drives growth every single week?
If yes, Try the Business Diagnostic Program (free) :
https://justindevonshire.com/1on1-free-ebb-consult/
RELATED: How Imran Generates More Than $50k/Month – Working Only 3 Days a Week
