MORE Lessons on Growing a Profitable & Sustainable Coaching Business
• Company Culture comes first, not last:
Most companies focus on WHAT they do and HOW they do it, when those are not the most important questions at first.
If you want to scale into growing a team, you must first identify WHO you are as a company. This is about creating a company culture from the beginning.
Most entrepreneurs think “I’ll build a team of 10 people THEN think about company culture.”
^^ And that’s exactly why they never get to 10 team members.
Right NOW – think about who you are, what you stand for. What is the company Vision?
Is it exciting? Will it attract the top specialists (and students) of your field to *want* to work for your company?
Without a strong vision and mission that enrols the excitement and ignites the passion of a talented workforce… you’ll be left to ‘convince’ them to stay using nothing but money as a bargaining tool.
• Your Core Values Are the SOUL of The Company
Coaches always ask:
“How do I ensure quality stays high if I move myself out of the day-to-day roles of the company?”
The answer is NOT in a complex system, or strict accountability “rules” for your team.
No, the answer is in having a defined set of Core Values.
As you move yourself *physically* out of the company, your core values are akin to your essence and soul you want the company to remember.
Your Core Values determine the best practices and philosophies for your team to take guided action and decisions with the best level of success.
• Philosophy > Principles > Processes
I’m a ‘systems’ guy, everyone knows that.
But the reality is systems (or processes) come last in the chain when growing a business beyond yourself.
Successfully transitioning from busy freelancer to freedom entrepreneur isn’t about some complex, over-the-top, complicated system that will keep everyone and everything in check.
(if that were the case we’d all be retiring multi-millionaires by now)
Instead, before you worry about the right process, start with the right Philosophy.
Processes can take days or weeks to implement. Philosophies can take only minutes.
What are your business philosophies around
How marketing should be done?
How sales should be made?
How customers should be treated?
How unhappy customers should be made to feel?
How your team should feel at the start – and the end – of every day?
How team members should be compensated?
Then you can distil these down into Principles that guide the actions of your team.
For example,
If your philosophy about sales is that “We never hard-sell. We are the assistant buyer helping our prospect to come to the best solution for their needs, and if that solution isn’t us, we still wish them the best.”
Then your team could be given a guiding principle of: “On sales calls,always do your best to help the customer. Diagnose their pains by asking relevant questions, and prescribe the best solution for them, based on your professional opinion.”
Its not a perfect ‘sales formula’ by any means…. but can you see that even without the ‘big closing system and processes’ in place, you can guide your team to make empowering and largely productive decisions on their own?
Finally, when you put the process in place, it only becomes a guiding force & tracking system for the energy behind the Principles and Philosophies that make your company great.
The system will not save your company, because its only the skeleton.
Its the soul, the life-force that makes a business great.
And THAT only comes from a company of people who share beliefs & philosophies about how the world should be (by setting an example of it inside their workplace first)
•Instead of wracking your brains over what complex systems you can swipe or ‘hack’ from someone else, make sure to spend time defining WHO YOU ARE as a company and how you do things here (your culture)
The neglect of this exercise alone is what I believe causes most companies to grow stagnant without their own identity or flow. This is what leads to carbon-copies of mentors and gurus diluting and harming the very industries most of us are trying improve.
I help coaches and consultants create freedom of choice in their life.
If you’d like to get an honest and unbiased diagnostic of your business, schedule your free Business Diagnostic Assessment with us today.
We can help you grow a thriving coaching business just like we’ve helped the coaches below:
Case Study: How Stuart Scaled His Team, Outsourced Himself & Is Now Looking For Location #2…
Case Study: How Keith Escaped The Hustle, Scaled His SEO Agency & Allowed His Wife to Retire
Case Study: How Imran Makes Over $50k a Month – Working Only 3 Days a Week [Video]
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We know you have the skill & the drive to be seen as the best at what you do. We’ll help you get the marketing, systems and business operations locked down so you can scale your idea.
