Fitness pros are spending so much time & energy making content, videos, blogs to get clients. Its draining and frustrating to get new people to understand your value.
Yet, there’s a faster, easier and cheaper way to boost your recurring revenue direct debits THIS WEEK. . .
Re-active the former clients who already know, like and trust you, but fell off your program for some reason.
If do this one strategy — at least once a month, you’ll be able to get numerous new clients through the door with little effort or spend.
(use THAT money towards your Facebook ad fund)
At the end of this post I’ll share how a trainer did this to add £6,000 to his bottom line, with just a mobile phone and a few telephone numbers…
=> Step #1: Pull up your list of former clients
You should have at least email and telephone number, if not home mailing address.
You might have only 20, 30 or 50 former clients, but that’s more than enough for this to work.
=> Step #2: Re-establish contact
Have someone reach out personally (or do it yourself, depending on the size of your organization) and find out why they left in the first place.
Its often minor things.
“Things got in the way…”
“I got sick for a month…. I meant to re-sign…”
“Fell out of the motivation and need a kickstart…”
“I tried somewhere else but it wasn’t as good as yours… but I was too embarrassed to get in touch with you again”
These are often responses you’ll get from former fitness clients.
You’ll see that many of them don’t have a reason so strong for quitting that they could not be tempted to re-activate their subscription with you.
Step #3: Make a Re-activation offer to that list — once every single month
Since you already have a warm relationship here, don’t “try” so hard. Just be frank, upfront and honest.
Let them know you’d love to work with them again.
And that you’re giving them a no-strings 7 days / 14-days on the program, to re-ignite their motivation and momentum. IF they want to continue after that point you’ll make them a special re-activation offer.
You just need to get people back through the door so they re-live all the great feelings, results and community that comes from your facility or bootcamp.
I recently helped a gym owner in the UK do this.
From a list of 86 former clients over the past 6 years, we reached out with a 2-week kickstart offer.
We got on the phone with 50 of them,
26 booked in for the two weeks
15 completed the two weeks
10 of them resigned to the value of £600 each.
£6,000 overall revenue is not too shabby for spending a couple of days on the phone chatting to old clients.
Follow these steps and start dialling for dollars 🙂
Re-activation is the fastest and easiest way to generate cash immediately.
P.S.
If you’d like a lead-generation system like this plugged into your fitness business, then
Here’s Some Great News…
We’re about to take a group of just 10 fitness business owners and implement all of this with them, side by side.
If you’re one of the 10 selected, you’ll have your own Front End Offer & Facebook ads campaigns designed, set up and actively getting you leads – within 28 days.
In fact, not only do we help you create the right offer, funnel and ads for your business & budget…
…but we’ll show you how to set up all the components & pages literally in under an hour, LIVE on a walkthrough livestream together.
If that sounds interesting to you…
Here’s What To Do Next:
I’ve posted a short description of how this works & the schedule of the 28-day program here.
Assuming you’re ready to handle an extra 5-10+ leads per day, you’ll want to move to the next step quickly.
But This Isn’t For Everyone.
First, we’re unable to offer this 28-day intensive to just any fitness trainer.
There are some criteria you’ll need to meet – the most important being that you’re actually able to get results for your clients, and you’re not selling any weird gimmicks or potions.
Second, this is a very time sensitive offer… for a reason.
We only accept 10 trainers onto this program each month.
That’s because of the amount of personal time & attention we put into mentoring each student to get the offer and ads right for their specific business.
This is no “cookie cutter” solution.
The 10 places are granted upon successful application & a quick call with our program director to ensure you have all your questions answered before we start.
So if you found this article helpful and you’d like to build a lead-generation system that gives you a consistent & predictable stream of new clients each month, go here.
We’ve set aside some time to review your application & chat to you on the phone before starting, to make sure we can design a fully customizable Front End Offer campaign for you… using the exact methods I described in this article.
If that sounds like something that could help you, go here before the 10 spots are taken this month.
We can help you grow a thriving coaching business just like we’ve helped the coaches below:
Case Study: How Keith Escaped The Hustle, Scaled His SEO Agency & Allowed His Wife to Retire
Case Study: How Imran Makes Over $50k a Month – Working Only 3 Days a Week [Video]
Click HERE to let us help you.
We know you have the skill & the drive to be seen as the best at what you do. We’ll help you get the marketing, systems and business operations locked down so you can scale your idea.
