There are four types of wealth creation – each with its own driving forces, strengths and bottlenecks. I refer to these as four “mindsets”. And without understanding of them, fitness trainers have a TOUGH time making money.
This post will break down the different mindsets towards business, and how one shift can literally transform your fortunes…
As Rob Kyiosaki outlines in the “cashflow quadrant” there are four ways of making money. While Kyiosaki talks about the structural / physical aspects of these types… I look deeper in to the WHY behind them. What is the mindset that drives and scares each one? Understanding THAT is the key to unlock your business success potential.
• Employee – trades time for money.
Actually, they trade ‘freedom for money’ – giving up their creative goals often to get a solid income.
• Self-employed / freelancer
Technically still employed, so you work FOR a business (even if its your own). So really, you own a job.
This is one of the biggest bottlenecks for most fitness pros, where we’ll spend most of our focus.
• Business Owner / Entrepreneur
Owns a SYSTEM that produces results, but doesn’t need to work IN the business.
Richard Branson owns a gym but you don’t see him on the floor doing PT sessions.
This tells you that you don’t need to be a fitness expert to run a fitness business. You do need to a business expert.
A very important distinction to make.
• Finally, the investor
Invests money into acquiring successful businesses and systems.
Their money works for them.
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We’re focused on first getting your mentality from solopreneur to entrepreneur.
Not only is it critical to know which mindset YOU are adopting… but its also important to know this so you can understand the people that will work for you, or with you.
For instance, when you understand the ‘employee’ identify, you’ll make better hiring decisions.
You’ll know what drives and what threatens people of that identity type.
Sometimes you might want to hire a solopreneur / freelancer.
Other times you’ll create your own home-grown employees/ in-house talent for the long term.
You also need to understand the Entrepreneur and Investor personalities because once you relinquish the solopreneur identity and think more like a business owner… you’ll find yourself drawn to one side or the other:
Either you’ll be the more visionary, energetic, ideas-oriented business owner ‘entrepreneur’… or you’ll think ore like the logical, calculated, analytical, detail-oriented ‘investor’ frame.
The Entrepreneur is usually very creative, visionary, focused on DOING things… whereas the investor is more of a planner, thinks of the details, more reserved and analytical.
If you’re mostly an Entrepreneur type, you’ll want to work with someone who has the Integrator / Investor personality to compliments your weak spots. This involves hiring a good manager of operations, or even an investor / mentor with experience to stop you getting into trouble due to your impulsive actions.
You might also want to understand the Investor personality incase you’d like to get financial investment or work with a partner.
When you know how to communicate with – and motivate – an Investor personality you’ll have greater success securing investment deals or raise.
That’s a quick overview of the four types. Credit to Kyosaki for the legendary Cashflow Quadrant which has been a backbone of my teaching for many years now.
Tomorrow, I’m going to talk more about the “solopreneur” mindset…. trading time for money… the ego-oriented type…
And how to shed it and emerge as a true business owner.
P.S.
If you’d like a lead-generation system like this plugged into your fitness business, then
Here’s Some Great News…
We’re about to take a group of just 10 fitness business owners and implement all of this with them, side by side.
If you’re one of the 10 selected, you’ll have your own Front End Offer & Facebook ads campaigns designed, set up and actively getting you leads – within 28 days.
In fact, not only do we help you create the right offer, funnel and ads for your business & budget…
…but we’ll show you how to set up all the components & pages literally in under an hour, LIVE on a walkthrough livestream together.
If that sounds interesting to you…
Here’s What To Do Next:
I’ve posted a short description of how this works & the schedule of the 28-day program here.
Assuming you’re ready to handle an extra 5-10+ leads per day, you’ll want to move to the next step quickly.
But This Isn’t For Everyone.
First, we’re unable to offer this 28-day intensive to just any fitness trainer.
There are some criteria you’ll need to meet – the most important being that you’re actually able to get results for your clients, and you’re not selling any weird gimmicks or potions.
Second, this is a very time sensitive offer… for a reason.
We only accept 10 trainers onto this program each month.
That’s because of the amount of personal time & attention we put into mentoring each student to get the offer and ads right for their specific business.
This is no “cookie cutter” solution.
The 10 places are granted upon successful application & a quick call with our program director to ensure you have all your questions answered before we start.
So if you found this article helpful and you’d like to build a lead-generation system that gives you a consistent & predictable stream of new clients each month, go here.
We’ve set aside some time to review your application & chat to you on the phone before starting, to make sure we can design a fully customizable Front End Offer campaign for you… using the exact methods I described in this article.
If that sounds like something that could help you, go here before the 10 spots are taken this month.
We can help you grow a thriving coaching business just like we’ve helped the coaches below:
Case Study: How Keith Escaped The Hustle, Scaled His SEO Agency & Allowed His Wife to Retire
Case Study: How Imran Makes Over $50k a Month – Working Only 3 Days a Week [Video]
Click HERE to let us help you.
We know you have the skill & the drive to be seen as the best at what you do. We’ll help you get the marketing, systems and business operations locked down so you can scale your idea.
