• Be the LEADER of your business — the person that inspires everyone else and holds them to higher standards than they do of themselves
• Answer these questions:
Why do you matter to your clients?
Why does your coaching business matter?
How does your business change people’s lives?
These are more important questions to answer instead of questions such as “Should I give away a report or a webinar??” or “Should I use Facebook or Twitter?”
• How do you define your culture?
Simple: write down a list of your standards. This includes what you believe in, why you have created your business and what principles your clients must stand by to achieve their goals.
Your goal is not to sell prospects on your programs or shiny equipment, but it is to sell them on your core values and what you expect from them before they join you.
Your core values are a statement of “This is how we do things here, and WHY”
• Get away from the computer screen and put your business cards away for a second…
The first priority is to work on giving the best results and client experience imaginable. The Facebook / Google / other external stuff can come later (I know a bootcamp owner who has over 100 clients, earns over $10, 000 per month and has done NO external marketing — the dude doesn’t even have a sales page yet — so you have no excuse)
• Make the experience of being in your client family so incredible and full of culture that if the client ever left to try a competing service, they would instantly see and feel the difference, and come straight back to you.
• As soon as a new client signs up, say to them, “Hey, what’s your cell number?” Take it, and immediately send them a text so they have your number. Then tell them, “Hey if you ever need anything or have any problems please just send me a text or call me and we’ll help you out.”
This will make the client feel really comfortable and looked after
• If you currently offer free trials, consider switching to a paid trial where at the end of the trial you give them a ‘Graduates” offer to get your bootcamp at a lower monthly rate. This gives you built-in, evergreen scarcity AND rewards the prospect for taking action.
• Never be afraid to let a prospect walk away.
You do NOT have to sign them up to whatever you can, or slash your prices to give them a deal they will like. If they refuse then it means that they are not ready to make a change, or you didn’t ask enough questions in your consultation (which means you probably talked about yourself and ‘pushed’ too much)
• Create your “10 Commandments” or “5 Tenets” or some number of principles that sum up your core values as a person and match your vision of what your business stands for.
If you are having trouble thinking of things, just ask yourself what it is you look for in clients and what life lessons do you want to teach them.
P.S.
Share this with a fit pro who needs more clients!
(but make sure they’re more than 10 miles outside YOUR area 😉 )
And if you want my help STEP BY STEP through all of this…
With my templates, tools and QnA at each point…
And you want help with
– Balancing your finances
– Forward projecting your growth to 7-figures
– Growing and leading a loyal motivated team
– Dominating your local area as the Expert Authority brand
– Offline marketing strategies
– Public speaking and how to sell from the stage
..then you need to be in my Mastermind mentorship for coaches.
You get business coaching with a mentor,
Access to weekly mastermind calls,
Full access to all my Facebook and funnel swipes and templates,
Behind-the-scenes case studies of how I’m growing my own fitness businesses (we have local AND online coaching each making mid 6-figures and growing fast).
Plus, we meet up twice a year live in person (In London and Europe) to work together on your business.
And its way more affordable than you’re probably thinking.
Take a look at how the Mastermind will take you to high-6 or even 7-figures+ in the next 12 months by going HERE <
We can help you grow a thriving coaching business just like we’ve helped the coaches below:
Case Study: How Stuart Scaled His Team, Outsourced Himself & Is Now Looking For Location #2…
Case Study: How Keith Escaped The Hustle, Scaled His SEO Agency & Allowed His Wife to Retire
Case Study: How Imran Makes Over $50k a Month – Working Only 3 Days a Week [Video]
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