Many coaches who finally start to breakthrough and quickly grow a client base get HIT HARD by obstacles they never anticipated only months ago.
Here are few of the lesser-talked about business challenges you may have on the horizon once you start to get more clients:
1. If you’re growing fast because you’ve UNDERCHARGED your services, look out.
You’ll see cash coming in and feel good… until end of the month comes and everyone / thing gets paid EXCEPT you. You must look at PROFIT, not just revenue.
With low fees, your margins will always be tight … leaving you vulnerable to big risk.
2. Sudden retention drops
Especially if you’ve undercharged, expect those low-paying clients not to last beyond 3-4 months.
Its not uncommon for a fitness trainer to enjoy the fast growth of clients, because of a cheap deal…
…only to get hit with a loss of 33% of their clients at once
(Add that to a low profit margin and you have very little – if any – operating capital to keep afloat).
3. Overpaying Coaches With No Measurable Return
When a coach starts getting busy with new clients, they often make the mistake of quickly getting in coaches to help.
Its not getting the coach that’s the problem… its HOW they go about doing it.
Because they’re rushed, pressured, and uneducated in hiring, leading and long-term strategy…. most coaches overpay for the help they need.
And they do not calculate the returns on that hire that make it sustainable long term.
Now…
If you’ve undercharged your clients… AND overpaid your coaches…
And then your clients drop off the face of the earth all at once…
Expect a car-crash to happen in about 3 months from now.
Massive success doesn’t happen overnight…
..and neither does massive failure.
Its the little cracks in the foundation that you keep building on.
Until the bubble bursts and you only get so far.
THIS is the real reason so many coaches can’t crack a 6-figure revenue sustainably nor profitably.
This scenario is so common among local fitness trainers. Because the way most of them start to grow is by slashing fees and making deals that work NOW… yet are unsustainable in the long term.
Going ‘cheaper’ is not a sustainable advantage in your market.
What IS the sustainable and profitable advantage?
✅ Its to grow a real business model, with a longer term vision and strategy.
✅ To understand your financials and forecast for your growth plan .. so you know WHEN and HOW you can afford to bring on help
✅ To position your company / service as the best provider in town and raise your fees without price resistance
✅To deploy profit-widening strategies that increase how much you make per client… while simultaneously reducing costs and putting stacks of profit in the bank for later.
When you’re ready for business mentoring to turn your fitness coaching from a hobby… and into a real business with scale potential… reach out to me.
P.S.
Share this with a fit pro who needs more clients!
(but make sure they’re more than 10 miles outside YOUR area 😉 )
And if you want my help STEP BY STEP through all of this…
With my templates, tools and QnA at each point…
And you want help with
– Balancing your finances
– Forward projecting your growth to 7-figures
– Growing and leading a loyal motivated team
– Dominating your local area as the Expert Authority brand
– Offline marketing strategies
– Public speaking and how to sell from the stage
..then you need to be in my Mastermind mentorship for coaches.
You get business coaching with a mentor,
Access to weekly mastermind calls,
Full access to all my Facebook and funnel swipes and templates,
Behind-the-scenes case studies of how I’m growing my own fitness businesses (we have local AND online coaching each making mid 6-figures and growing fast).
Plus, we meet up twice a year live in person (In London and Europe) to work together on your business.
And its way more affordable than you’re probably thinking.
Take a look at how the Mastermind will take you to high-6 or even 7-figures+ in the next 12 months by going HERE <
We can help you grow a thriving coaching business just like we’ve helped the coaches below:
Case Study: How Stuart Scaled His Team, Outsourced Himself & Is Now Looking For Location #2…
Case Study: How Keith Escaped The Hustle, Scaled His SEO Agency & Allowed His Wife to RetireÂ
Case Study: How Imran Makes Over $50k a Month – Working Only 3 Days a Week [Video]
Click HERE to let us help you.
