Quantum fitness business growth comes from SMALL shifts in perspective.
Here’s just one example:
Most fitpros are taught that the goal of a front end offer (like a “6-week challenge” is to make profit upfront.
In fact, if your game plan is to make money on the FEO, you’re going to chase your tail & forever get burned out.
The goal isn’t to generate profit on the FEO sales.
The FEO is designed to attract people through the door — at break-even or *even at a loss if your company can afford it* — in order to demonstrate our value and ascend a significant percentage of those FEO attendees into long-term, back-end clients worth thousands in Lifetime Value.
In the same vein, your solopreneur Ads Manager whose never run a real business often tells you the goal of the ads is to get the lowest cost per lead.
It is NOT.
My primary intent for lead-generation has always been to pay the MOST for a lead — and still make a profit.
Why would I do that?
Because whoever can afford the most to acquire the client wins the market.
So while other gyms and bootcamps in our area flee from the storm of ever-increasing FB ad costs…
We look the storm dead in the eye and charge into it.
If you can’t afford to invest £50 to make a £100 front end sale, you’re screwed.
If you can invest £100 to make a £100 sale, you’re doing better.
But when you can afford to invest £200 to make a £100 front end sale (and still generate profit from the client within a few days)… you’re onto a winner.
Its called creating the “Economic Advantage”
And the EA is the ONLY sustainable advantage you can ever create in your local town or market.
Fitpros on our business mentorship know all about this. We teach them in-depth, inside our online course, in their home study program and also at the regular private LIVE meet up events we hold each year.
Those fitpros are quietly creating their Economic Advantage every day. And they’re playing a WHOLE NEW game of business that their local competitors have never seen.
Ironically, us and our clients only actually pay about £20–30 to acquire a client… but our businesses are PREPPED to be able to pay 3X, or even 5X more if and when we need to. So our businesses’ lead gen is sustainable, whereas other gyms can only stay in the FB ad game IF they keep getting their leads dirt cheap — which is NOT going to happen in the next 18–36 months.
That’s why left and right other fitness businesses are closing down… and we’re absorbing the growth.
Recruiting their trainers…
Nurturing in their clients…
Buying up their equipment (and soon their leases) for cheap…
There’s a shift coming in the industry. Industries tend to evolve in 5–7 year cycles.
And we’re dead on the heels of the next turn. What is that evolution? Wel, I’ve been sharing that with our mentees for the last 2 years. And everything I’ve predicted is happening.
Its time for you to start taking control and see 10 paces ahead.
Its time to STOP relying on ‘internet marketing’ experts (who sell $47 ebooks) to tell you what to do.
If you want real mentoring on how to structure the most profitable business model and long-term strategy for freedom, impact and wealth, then lets chat.
(Next Mastermind meet up is February 23rd, and were gearing up for our 3-Day Mastermind IMMERSION in Cyprus, on April 26–28. Mentorship clients get access to ALL these events at NO additional fee. Its the most insane value you’ll ever see in this industry, hands down).
PS. if you’re ready for business mentorship, heres how we can help…
1. Enroll in our Fitness Business Mentorship & Mastermind program
If you want to grow your monthly recurring revenue by at least £5000/m , this is for you.
You’ll work with me & my team over 12 months to fully systemize your marketing, your team recruitment & develop your leadership & management skills.
You’ll also work with me live in person at 8 events across the year. This program gives you more in-person coaching & accountability support than any other in the world – guaranteed.
If you’re interested, visit www.justindevonshire.com/ebb-Mastermind for more info
2. Take the 4-Week lead generation challenge…
If you want to get 5-10 qualified leads a DAY from Facebook ads, but without spending thousands each month on expensive agencies or ads managers… this is your solution.
In this 30 day program I share the EXACT Facebook ads system we’re using to generate leads & sales every single day. I’ve used this system on repeat to grow multiple fitness locations over the last 6 years successfully.
The best part is I mentor you through the entire process from A-Z – so you’ll have the sore by step answers to all of it.
I’ll show you our SIMPLE funnel set up (and how to do it in 30 minutes – even if you’re a tech dunce like me!)
You also get our templates, swipes and scripts for every step of the system – from creating your offer, to launching the ads, to closing the prospects into buyers over the phone.
You get the COMPLETE lead generation sales system – and my personal (one on one) mentoring & accountability to implement it over the next 30 days.
This program is extremely limited in spots and the investment will be rising soon. To see how we can work together 1-on-1 to get your FB ads working, go HERE : https://JustinDevonshire.com/4WLG-1on1
3. Join our next Free Tour Event (UK only)
Throughout the year we host a 3-hour business, management & marketing seminar for fitpros – at absolutely zero cost.
This is pure content and NO sales pitches. Giving you the best advice for free on how to grow a profitable and fulfilling fitness business.
To see upcoming dates & reserve your seat tap HERE : https://JustinDevonshire.com/freetour