Had a great chat with Cliff Wilde over walk and coffee this morning. We discussed the importance of not “marrying” one perspective, and learning from multiple sources, even and especially the areas you don’t understand yet. We call this “discernment” and …

The ONLY way for your fitness business to succeed — long term… [ADVANCED] Creating The Ultimate Advantage Over Your Competition Its important to get cash in the bank now. To get leads now. To fill up your timeslots now. I get that. …

Fitness pros are spending so much time & energy making content, videos, blogs to get clients. Its draining and frustrating to get new people to understand your value. Yet, there’s a faster, easier and cheaper way to boost your recurring …

Focus on the basics: 1. How are you generating leads today? -What are your paid lead sources? – Organic lead sources? – Endorsed / JV lead sources? What are your targets for each and how are you measuring if they’re …

(Number 4 is CRITICAL) …. 1. Stop assessing only the ‘vanity metrics’ of gross sales, revenue, ad spend etc. Start also monitoring the breakdown of your total cost centers and what % they attribute to the overall spend. Get the …

There are four types of wealth creation – each with its own driving forces, strengths and bottlenecks. I refer to these as four “mindsets”. And without understanding of them, fitness trainers have a TOUGH time making money. This post will …

Many coaches who finally start to breakthrough and quickly grow a client base get HIT HARD by obstacles they never anticipated only months ago. Here are few of the lesser-talked about business challenges you may have on the horizon once …

Q: “How do I increase client retention… so I make more revenue without working longer hours..?” A: The video reveals the TWO things every fitness pro can do to DOUBLE their revenue by means of increased retention… P.S. Share this …

• Be the LEADER of your business — the person that inspires everyone else and holds them to higher standards than they do of themselves • Answer these questions: Why do you matter to your clients? Why does your coaching business matter? …

I began working with a great trainer a couple of years ago. The biggest problem he had was that he was only charging £30 a month for his large group training. Like most coaches, he underpriced himself. And with big …

Are you trapped in the “hustle & grind” of chasing leads all day? Spending hours chasing up people, only to be told they “Don’t have the money“, or they’re “Just looking for information“? Not knowing where the next client will …

I’m going to teach this by showing you how I’ve grown a successful fitness business by running over 200 live fitness seminars. We’ve typically generated between 50 -100 seminar attendees per WEEK. As you can imagine, nothing positions you as …

[Strategy #4 will be a game-changer for you…] #1: Include my own salary / retainer inside of my breakeven revenue goal, so I knew how much money I REALLY needed to make. #2: Set Earnings Per Square Foot targets. I …