#4: Treat Prospects Like Clients… & Treat Clients Like Family A great tip I picked up from the legend Pat Rigsby years ago. Stop waiting for people to pay you money before you bring value into their life. You have …

Most fitpros don’t even try to build a business. Their only goal of going self-employed was to REPLACE A JOB. So they end up doing all of the work themselves, trusting nobody else. That will give you a busy job, …

#2: Don’t ever sell “memberships” The “M” word needs to be banished from your fitness business.   Because memberships are what crummy gyms offer.   And your prospects have a pre-conceived notion of how much a “membership” is worth.   …

#1: Charge for results, not time Charging for individual sessions gives the client no long-term incentive. Its also unprofessional and not representative of your true skill and commitment. Prospects used to ask, “Why can’t I buy one session?” “Because I …

One of the biggest lies fitness professionals believe is that they must compete on price in their area. This is categorically and 100% FALSE. Dropping your prices is a savage race to the bottom where eventually all the people going …

Myself and James Calderbank have been working this week to take the Transform Hub to a whole new level. Here are some insights that might help your business too… 1. Set annual targets and priorities — then break them down into manageable …

Hiring the wrong coaches into your business costs fitness trainers a TON of wasted time and money… Here are a few uncommon steps to hiring the right coaches for your bootcamp- that are loyal, inspired and competent: #1: Clear & …

This was the facility that needed to be refurbed before opening my last transformation facility (back in 2015).. (the second pic is what it looked like after!) Here are some critical things you must know when opening a brand new …

You invest energy (lots of energy) into your business. You’re investing money, too. You’re investing in yourself, your skills. But there’s one investment that is critical to success in business… And most entrepreneurs REFUSE to invest it. Even though its …

Had a great chat with Cliff Wilde over walk and coffee this morning. We discussed the importance of not “marrying” one perspective, and learning from multiple sources, even and especially the areas you don’t understand yet. We call this “discernment” and …

The ONLY way for your fitness business to succeed — long term… [ADVANCED] Creating The Ultimate Advantage Over Your Competition Its important to get cash in the bank now. To get leads now. To fill up your timeslots now. I get that. …

Fitness pros are spending so much time & energy making content, videos, blogs to get clients. Its draining and frustrating to get new people to understand your value. Yet, there’s a faster, easier and cheaper way to boost your recurring …

Focus on the basics: 1. How are you generating leads today? -What are your paid lead sources? – Organic lead sources? – Endorsed / JV lead sources? What are your targets for each and how are you measuring if they’re …

(Number 4 is CRITICAL) …. 1. Stop assessing only the ‘vanity metrics’ of gross sales, revenue, ad spend etc. Start also monitoring the breakdown of your total cost centers and what % they attribute to the overall spend. Get the …

There are four types of wealth creation – each with its own driving forces, strengths and bottlenecks. I refer to these as four “mindsets”. And without understanding of them, fitness trainers have a TOUGH time making money. This post will …