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The Importance Of Not “Marrying” One Perspective

Had a great chat with Cliff Wilde over walk and coffee this morning. We discussed the importance of not “marrying” one perspective, and learning from multiple sources, even and especially the areas you don’t understand yet. We call this “discernment” and …

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Focus on BASICS

Focus on the basics: 1. How are you generating leads today? -What are your paid lead sources? – Organic lead sources? – Endorsed / JV lead sources? What are your targets for each and how are you measuring if they’re …

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Fitness Business MINDSET

There are four types of wealth creation – each with its own driving forces, strengths and bottlenecks. I refer to these as four “mindsets”. And without understanding of them, fitness trainers have a TOUGH time making money. This post will …

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Creating CULTure In Your Fitness Business

• Be the LEADER of your business — the person that inspires everyone else and holds them to higher standards than they do of themselves • Answer these questions: Why do you matter to your clients? Why does your coaching business matter? …